Your LinkedIn profile is costing you leads
My team will fix your LinkedIn profile so that it builds trust and attracts clients.
Tell me moreYou're well known and respected, but you don't consistently book discovery calls on LinkedIn.
Your outdated or incomplete LinkedIn profile doesn't reflect the depth of your experience.
Your LinkedIn profile is often the first place prospects land when deciding whether to work together. If it has any mistakes, it is likely costing you thousands in sales.
Your LinkedIn profile should be an asset to your business. After you optimize it once, it will work hard in the background to build trust with potential clients and get them to take action.
Working with Sara and her team on my LinkedIn profile refresh led to a real 'aha' moment. She recommended flipping the positioning of my business so the lead message better reflects how new clients are most likely to engage with me.
Sounds obvious in hindsight, but it often takes a marketer with a fresh perspective to spot the opportunity. As a bonus, she arranged for a designer to create a custom header image, which was a delightful surprise that really elevated my profile. I'm genuinely excited about the new path this opens up for attracting and serving more clients.
- Melissa Jacobs, Consumer Insight and Brand Strategy Partner
Check out Melissa's optimized LinkedIn profile here.
A simple process
GET A CLIENT-ATTRACTING PROFILE
When you hire us to fix your LinkedIn profile, it will build trust with prospects faster,
so they feel safer reaching out and booking a call. You will finally feel proud of it.
Our process was designed for busy business owners. All you have to share is basic information about your business, and we'll create all the copy and design assets for you.
From the moment your intake questions are finalized, you'll have your optimized profile in just 10 days.
Optimize my LinkedIn profileYour LinkedIn profile doesn't reflect your expertise
You know your profile needs work.
You just haven't had the time to fix it (yet).
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You profile reflects an older version of your expertise.
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Your prospects don't fully understand what you do, so they don't reach out like they should.
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You're tired of getting engagement and impressions, but inconsistent leads.
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You don’t want to waste hours of your time obsessing over how to phrase your experience.
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You’re not proud of your current profile, and cringe when you see prospects view it.
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You know your LinkedIn profile matters, but you are busy and want a quick and effective solution to fix it.
What you really want is a profile that attracts clients.
Our streamlined, done-for-you service takes you less time
than it does for you to check you email Monday morning!
An optimized profile has ripple effects
When your profile is optimized, all your LinkedIn marketing efforts become easier and more effective.
Optimize my LinkedIn profileA dialed-in LinkedIn profile means that you will:
- Book discovery calls with those you engage with through your direct messages.
- Speak directly to your ideal clients through your content to build trust at scale.
- Feel confident sharing your LinkedIn profile with prospects and referral partners.
"I've always felt my LinkedIn game was pretty strong, but my business has evolved so much over the years that my profile no longer matched what I do.
It's my only social media channel for work so when I was rebranding, working with Sara was SO easy to just follow her instructions and have my profile look amazing but also function to attract my ideal clients."
-Cindy Wagman, Founder of the Nonprofit Fractionals Network
Check out Cindy's updated LinkedIn profile here.
How it works
Hone your messaging and make the most of every aspect of your LinkedIn profile.
- Step 1
You fill out a simple yet comprehensive intake form about your business, including why you're experienced, who you serve, and how you help them.
- Step 2
My team shares our word-for-word copy for every section of your LinkedIn profile — ready for you to copy and paste into your profile.
- Step 3
You review our suggestions, share feedback (if needed), and implement them using our short step-by-step tutorial videos.
Everything you get
- Word-for-word copy suggestions from a professional copywriter, delivered within 10 days of your intake survey being completed so your profile can start bringing you leads.
- Simple cover and featured image design from a professional designer (or a design brief, if you prefer to use your designer) so your profile pops and looks coordinated.
- 10 days of unlimited back-and-forth changes so you walk away feeling 100% confident driving people to your LinkedIn profile.
- Step-by-step tutorial videos so that you'll never be lost as to which buttons to push, even as the LinkedIn platform changes.
- Bonus training on how to use your optimized profile so that you can start taking action on the platform to bring you more leads.
- Your $675 investment applies toward Leads on LinkedIn if you decide to continue with the full 1:1 program.
"I finally followed the advice of so many trusted friends/fellow consultants who raved about her profile optimization service and pressed 'purchase' - and I'm glad I did.
Her process is clear and easy to navigate, her team is sharp and genuinely collaborative, and I consistently felt like my needs were anticipated before I even articulated them. Highly recommend."
- Kate McGinn, Founder and Nonprofit Consultant at the Bold Stripe
Check out Kate's optimized LinkedIn profile here.
Working with a team?
We work with consulting firms, agencies, startups, and corporate teams that want to optimize multiple profiles at once. Whether you need to update 2 profiles or 20, we'll create a custom package for you.
Inquire about team profiles
Tell us your company name, how many profiles you need, and anything else we should know.
Email us about team profiles
"What a delight it was to work with Sara on updating and optimizing my LinkedIn profile! My business has evolved a lot over the past few years, and I had no idea where to start.
Sara made the process so simple - from her initial questionnaire to the itemized list (with video tutorials!) of each and every suggested change. Just a couple of weeks later, I am already seeing an increase in activity on my profile!"
-Rachel Lubchansky, Business Mentor and Strategist
Frequently asked questions
What exactly happens in the done-for-you profile optimization?
Here’s how the process works:
1. Intake Form
You complete a simple questionnaire (30–60 minutes) so we can deeply understand your services, ideal clients, and messaging.
2. My team rewrites and redesigns your profile
You relax while my team writes your entire LinkedIn profile for you—positioning, structure, and copy. Your profile becomes a conversion-ready landing page. You get it back from us within 7 days.
3. You copy/paste the updates
You get short, simple tutorials that show exactly how to update your profile. No tech confusion, no writing anxiety. Your profile becomes an asset working 24/7 in the background. Client report it takes between half an hour and 2 hours to implement the changes.
How much work is involved from the client?
Your time is valuable, so we kept it minimal — just 1–2.5 hours total on your end based on what past clients have told us. You fill out an intake form, and we do the heavy lifting.
Why do you need a strong LinkedIn profile before writing posts or sending DMs?
Every hour that you spend on LinkedIn should count and bring you leads.
Your LinkedIn profile is your online storefront. If your storefront isn’t appealing or clear, it will be hard for folks to find you. And if your storefront doesn't look good, it doesn’t matter how much traffic you send to it—the leads won’t convert.
Before you do any posting or direct messaging, my team turns your profile into a client-attracting landing page that builds trust, establishes authority, and makes it easy for prospects to understand what you do and how to work with you.
Once you've got a Sara-approved profile, every visitor is more likely to convert into a conversation, discovery call, or client.
Do I need LinkedIn Sales Navigator?
No.
You absolutely do not need to pay for Sales Navigator to be successful on LinkedIn.
Most of my clients don’t have it. I don’t have it!
I already have a large following. Do I still need this?
Absolutely.
Many clients with 3,000+ followers come to me because their profile doesn't fully represent what they do.
For example:
- Their services aren't clear
- The impact of those services isn't explained
- Their credibility isn't on display
- The call-to-action (next steps) isn't featured
- The design doesn't reflect their level of professionalism
We help you refine what’s already working and fix what’s not—so you can leverage your large audience to get discovery calls and paid invoices.
What if I want more support after you optimize my profile?
After your profile is complete, we have the option to join my coaching program Leads on LinkedIn.
Your investment for the profile is fully credited toward that program.
Here’s what you get:
- A 120-minute curriculum teaching the exact strategies my highest-converting clients use
- A post + DM template library so you never start from scratch
- Unlimited 1:1 email support for questions, brainstorming, and feedback
- Unlimited post and DM critiques with a 2 business-day turnaround
- Weekly accountability check-ins
- Two milestone 1:1 calls where we send DMs live, refine your content, and customize your strategy
This is not a group program and not a long, time-heavy course. It’s streamlined, personalized support that helps you implement quickly.
My LinkedIn company page also needs updated. Will you help with that?
Your company page won't be left behind. As part of the profile optimization, you'll get specific guidance on which sections to prioritize and a profesionally-designed cover image designed for it.
If you want to go deeper, I also offer a full company page optimization for $675 — something we can discuss once we get started with your personal profile.
I'm not good with tech. Will this still work for me?
Yes.
A lot of my clients have never used LinkedIn before, or simply don't want to figure out all of LinkedIn's features. We've worked with clients who have 0 connections and have never used LinkedIn, and even they found the process seamless!
The done-for-you profile optimization to be simple and streamlined:
- Word-for-word copy, ready to be copy and pasted into your profile
- Professional designs, ready to be uploaded to your profile
- Clear step-by-step tutorial videos (typically 30-60 seconds)... in my voice, not from LinkedIn!
- Unlimited feedback so you never wonder if you’re “doing it right”
- An extra review of your profile once you implement the changes, so you can be sure everything looks perfect once it's "live"
I have more questions.
Let's chat! Send me a message on LinkedIn or send me an email at sara@sararoyf.com. I'm here to help.
Finally feel proud of your LinkedIn profile
Get the shortcut to an optimized, client-attracting LinkedIn profile
Optimize my LinkedIn profileGenerate leads on LinkedIn, consistently
Get hands-on guidance to improve your LinkedIn strategy and execution
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"I began receiving messages from prospects, new subscribers to my course, and even a discovery call out of the blue."
I spent countless frustrating hours on LinkedIn. People read my posts, visited my profile, and then . . . nothing. I thought my profile was OK — until Sara came along."
-Niels Kwakernaak, Nonfiction Editor
Check out Niels' updated LinkedIn profile here.