Profile Optimization

How niching helps the right clients choose you – and why broad positioning gets ignored

Learn how niching helps consultants sharpen their LinkedIn positioning, attract better-fit clients, and make it easier for prospects and referral partners to understand who they help and why their expertise matters.

How to Optimize Your LinkedIn Profile as a Consultant — Even If Your Positioning Isn't Final Yet

Your positioning will evolve — that's a natural part of growing a consulting business. Here's why that's not a reason to wait on optimizing your LinkedIn profile, and what to update when your direction changes.

The LinkedIn Metrics Consultants Should Actually Track to Get Leads

Focusing on LinkedIn vanity metrics like followers and impressions is a mistake for small business owners

3 ways your LinkedIn profile isn't optimized (even though you think it is!)

A well-optimized LinkedIn profile helps you get leads on LinkedIn.

Is Your LinkedIn Profile Optimized? Here's How to Know

An optimized LinkedIn profile is the foundation of your LinkedIn strategy as it converts visitors into leads.